Recently Facebook announced that it would be changing how Messenger / Messages campaigns run within the European Union space. The reason for this being General Data Protection Regulations (GDPR) which apply inside the EU states.

Yous may have found that your Facebook Ads Campaigns which had Messenger every bit their destination accept been paused belatedly final month or at the begining of December. This is because Facebook eliminated the option to optimize the ads that click to message for conversations.

Here is what Facebook has officially appear and then far:

"Due to new privacy rules in Europe, some messaging campaigns have been paused. This means that certain messaging-related ads, targeting, and audiences for ads delivered to and from Europe volition be unavailable."

So what tin you lot do to continue to run Letters / Messenger campaigns? Well there are 2 bug you lot demand to solve.

Switch the conversions / optimization objective

Whether your ongoing campaigns got paused/disabled or you gear up upward a new campaign which keeps getting rejected, the first footstep is to switch to the new conversion objective.

"You can all the same run ads that click to message using the following substitutions. Changes to your entrada may bear upon performance.

  • The Link Clicks optimization tin can be used instead of the Conversations/Leads optimizations.
  • The Start Conversations template tin exist used instead of the Atomic number 82 Generation template."

We used to run click to bulletin campaigns with the Chat objective. Now that isn't allowed whatsoever more than. So this is the reason you will receive your first mistake, which sounds like this:

"Optimization Unavailable: The Conversations optimization is non available correct at present for messaging campaigns that target Europe. To continue with this optimization, remove European locations. Or, select a different optimization. (#2446670)"

Now the obvious solution would exist to simply switch to the new allowed objective of Link Clicks. Simply that isn't allowed either.

SOLUTION: What you lot need to do is to create the campaign all over again. Duplicating it doesn`t work, you lot will get the same error!

Create a new message template

Even if you recreated the entrada and switched to the new allowed conversions objectives you might notice that your Facebook Ads Messenger campaign will still get rejected.

The new fault message has to do with the ad itself this time and sounds like this:

"Invalid Page Welcome Message for Messenger Destination Ads: The Message Text (page_welcome_message) is invalid for ads with Messenger as destination. (#1815471)"

Apparently this had been an issue earlier and was related to custom Message Templates that nosotros're using custom JSON code. Hither is a thread almost information technology on Stack Overflow from 2022.

And the solution which was working back then:

Merely this time around the fault is shown fifty-fifty for templates created within the Facebook Ads Manager platform, without using any JSON code or chatbots.

SOLUTION: In order to fix this yous need to create a new Message Template and make sure that yous have selected "None" for the Customer Deportment. Do not edit or duplicate preexisting templates, or you volition get the error again!

If you ecountered other errors with click to message campaigns or institute other solutions, delight leave a comment.

Expert luck!